MarketingwithMonica

Marketing powered by hands-on experience

I’m Monica, a marketing veteran with 15 years of hands-on, deep experience leading brands and Fortune100 companies with content marketing, SEO, brand and now AI-powered marketing.

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Monica Bansal

Areas of expertise

Specialized marketing capabilities that deliver measurable results across the customer journey

Content Marketing

Strategic content creation that drives engagement and builds lasting relationships with your audience through compelling storytelling.

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SEO

Data-driven search optimization strategies that improve visibility, drive organic traffic, and deliver measurable results.

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Lifecycle Marketing

Customer journey optimization from onboarding to retention, creating personalized experiences at every touchpoint.

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Brand Marketing

Building distinctive brand identities that resonate with target audiences and create competitive advantages.

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What my colleagues say

Trusted by industry leaders and collaborative teams to deliver exceptional results.

“Monica’s talent, dedication, and deep knowledge in marketing are truly exceptional. She brings a unique perspective to every project, ensuring top-tier results and continuous growth for the brands she works with.”

Daniel Ayala
Lic. en Multimedia y Producción Audiovisual en Freelance

Companies I've worked at

Google EY Schneider Electric Hustler Marketing Trendia.co Aditya Birla

Explore my work

At an intersection of both B2B and B2C marketing, across content, SEO, performance, lifecycle, organic growth and social media marketing, I've driven positive business outcomes, measurable impact, and business growth with cost-effective, ROI-maxing ways.

B2B

As a Content Marketing Consultant at Budai Media, I spearheaded a comprehensive digital transformation for a global e-commerce marketing agency. I was brought in to solve a critical stagnation in organic lead generation and low audience engagement.

Over a six-month period, I architected and executed a full-scale platform migration from Wix to WordPress, enabling advanced SEO integration and custom plugin functionality. I managed a cross-functional team of developers and designers to deliver a complete website redesign, while simultaneously re-engineering the brand's value proposition and market positioning.

By overhauling the SEO architecture and establishing a data-driven content strategy, I successfully built a sustainable engine for organic growth and professional lead acquisition.

As a Strategic Marketing Consultant at DataWeave, an AI-powered B2B SaaS platform, I conducted a rapid Content and Engagement Audit to identify growth bottlenecks in their digital ecosystem. Within a 90-day sprint, I architected a comprehensive SEO and content overhaul strategy designed to align technical AI capabilities with enterprise buyer intent.

I directed the production of high-velocity digital assets, including enterprise one-pagers for the sales team, and personally authored long-form thought leadership articles to establish authority in the AI space. This stint demonstrated my ability to rapidly deconstruct complex SaaS offerings and deploy an execution-ready roadmap for organic growth.

As Marketing Director at Hustler Marketing, I spearheaded Content Marketing, Demand Generation and Lifecycle Marketing for our B2B clients. I architected high-fidelity, behaviorally-triggered email sequences that mapped to the entire customer journey — from cold awareness to closed-won revenue.

By implementing a sophisticated lead-scoring and logic-based nurture system, I automated the delivery of high-intent assets (e.g., case studies, demos, personalized datasheets) based on engagement milestones. This full-funnel automation ensured that potential leads were nurtured with the right content at the precise stage of their buying cycle, significantly increasing MQL-to-SQL conversion rates.

B2C

As the E-commerce Content Lead for Schneider Electric's $3B Personal Power portfolio, I architected the end-to-end product content strategy and execution across global channel partners like Amazon (A+ Content). I specialized in translating complex technical specifications into high-converting, GEO-compliant narratives for a B2C audience.

My most significant impact was conceptualizing and building a content automation tool. Using Claude Code, I personally developed the logic to streamline content production, then collaborated with engineering teams to scale the tool across the global marketing department. This innovation achieved 100% technical accuracy and a 20% reduction in operational man-hours, receiving formal recognition from Schneider's executive leadership.

During my tenure at EY, I led a high-impact Lifecycle Retention Strategy for the AICPA and CIMA, the premier professional certifying bodies for finance professionals in the US/UK. My mandate was to architect a sophisticated re-engagement engine designed to convert lapsed members and drive upsell for advanced professional credentials.

I engineered multi-layered behavioral journeys that utilized predictive triggers and time-decay logic to maintain roster hygiene and maximize engagement. By delivering personalized, value-driven content at critical decision milestones, I successfully achieved a $3M quarterly revenue target specifically from retention and renewals.

As Head of Marketing, I led, managed and executed several functions and drove a cohesive net positive revenue impact of 1.5–2x previous numbers. Under performance marketing, I single-handedly executed revenue-driven Google and Facebook ad programs spanning budgets of over $100k a month.

Under content marketing, I created zero/low-budget videos, emailers, blogs and other marketing collaterals for performance campaigns. I drove the most impact through email marketing, driving up to $10,000/day in sales.

I also led a team of 5–6 people including a content writer, graphic designer, operations executives and customer service executives.

I headed social media, content and influencer marketing. In my stint at the company, I produced 10 long-form blog content pieces, managed a high-budget YouTube commercial, and delivered multiple zero-budget short videos for social media. I also assisted with performance marketing and introduced various tactics to reduce bids and maximize conversions, handling budgets of up to $1,000/day.

I managed the brand's social media content working with multiple agencies to strategize, execute and deliver content that helped increase social media engagement, drive brand equity and sales. I also conceptualized multiple viral influencer marketing campaigns, as well as helped execute two store launches and tradeshows and amplify them through content and social media.

At Google India, I learnt the ropes of performance marketing, ads management, and management in general and leveraged those skills to help Small and Medium advertisers optimize their ads for higher conversions, while helping Google drive higher sales. I was constantly a high-achiever across my various roles at Google and a recipient of a record 24 peer bonuses, awards and a promotion within my second year.

Case Studies

A selection of high-impact work across brands, campaigns and industries. Some are gated — reach out to request access.

Case Study

Built a content automation tool at Schneider Electric — without an engineering background

Faced with a laborious, error-prone content process for a highly technical ecommerce product line, I did what non-engineers aren't supposed to do — I built the solution myself. I visualized the architecture, used Claude AI to write the code, tested it personally, pitched it to leadership, and rolled it out company-wide with a developer's help. The tool is now used by the entire ecommerce team, delivering measurable time savings and operational efficiency.

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Monica
Case Study

From 18% to 72% organic traffic — how I built Hustler Marketing's SEO engine from scratch

When I joined Hustler Marketing as Director of Marketing, the agency had under 1,000 monthly visitors, a Domain Authority of 12, and zero inbound leads — all business came through referrals. I built and executed a 7-pronged SEO and content strategy from the ground up: keyword research, full content overhaul, a conversion funnel, aggressive link-building, and a scaled content team. Within a year, organic traffic share jumped from 18% to 72%, new users grew from 7,400 to 44,500, page views went from 18,000 to 90,000, and the agency went from 0 organic leads to 121 booked calls.

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Monica
Case Study

How a spontaneous idea got our company retreat sponsored — and launched a $15k/month revenue stream

With an 80-person international retreat to Budapest on the horizon, I pitched an idea no one asked for: get it partially sponsored by BlendJet, one of our biggest DTC clients. I wrote the proposal, coordinated logistics across two continents, and briefed 20 team members traveling through Europe post-retreat to film themselves blending smoothies against iconic landmarks — the Eiffel Tower, the Dolomites, the coast of Lisbon. BlendJet loved it, contributed $10,000 to the retreat plus 20 devices, and turned the clips into a full UGC ad campaign. But the bigger win? It proved our team's UGC capabilities to our own leadership — and within months, we officially launched an ad creatives service that now brings in $15,000 a month.

See the BlendJet campaign →
Monica

Marketing Nuggets

Bite-sized opinions and thought pieces on marketing and marketing-adjacent topics.

Influencer Marketing

Influencer marketing shouldn't be ignoring bloggers in 2026

When it comes to influencer marketing, brands seem to have ghosted bloggers — and here's why it's a HUGE mistake.

My own travel, food and home decor blog gets about 30,000 monthly organic views with 92 posts. When people search "best cafes in Rishikesh", it's my blog that turns up first — not a Reel with 1m+ views.

Monica
SEO

Today in SEO client stories

A B2B SaaS client has over 300 blog posts. Organic traffic has declined 30% YoY despite publishing 4 new posts per week. A content audit shows 60% of posts get zero clicks.

Their marketing team's solution? Publish more content. Here comes the consultant mindset.

Monica
AI & Writing

Everyone sounds the same now

Writing was a mirror to our soul. But also, our background, our hobbies, our personality. If someone quoted "If dreams are your master", we knew they were quoting Kipling — whom they probably read growing up.

Everyone now writes perfectly thanks to AI. No typos, no grammatical mistakes. And somehow, something essential is gone.

Monica

Work with me

Whether you need a strategic marketing partner, a consultant, or a speaker — let's talk.